There are at least two 'Colours of the Year' promotions currently running campaigns on social media.
The Pantone Colour of the Year for 2018 is Ultra Violet, described in very purple prose, as
' ... A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future. Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own ...'The Pantone Colour of the Year is used across a very wide range of products.
The Kona Colour of the Year is much more narrowly focused, promoting Robert Kaufman Fabric's Kona Cotton Solids, via a limited edition colour that will be available for one year only. A 'look book' of quilt patterns commissioned from well known designers for 2018's Tiger Lily is available here.
It is described by Robert Kaufman fabrics as ' ... a versatile, lively red-orange hue you didn't know you were missing ...'
Kona Cotton in Tiger Lily will be available in quilt stores in the New Year.
We claim to be well ahead of the trend, with our raffle quilt 'Marmalade', made for our 2014 Quilt Show, and the quilt recently finished made from the marmalade offcuts:
Will you be swayed to use either colour in your quilts in 2018?